CLIENT STUDY
During my tenure as the Director, Global Live & Location Based Entertainment at Lionsgate, I served as the Story & Talent Creative Lead as well as the Marketing & Communications Lead for any licensed executions of The Twilight Saga. I authored brand guidelines and helped to extend Stephenie Meyer's literary world and the world of the blockbuster films into meaningful and rewarding experiences for fans worldwide.
The Twilight Saga: Midnight Ride
VR Motorcycle Simulator Ride • Hengqin, China
THEA Award for Outstanding Achievement
Key Experiences
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An exciting group VR experience where guests mount motorcycles to join Jacob Black and his wolf pack in a journey through the forest to hunt down newborn vampires.
Key Contributions
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Studio liaison with Taylor Lautner's team.
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Original storyline development and world expansion.
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Ensured adherence to brand guidelines.
Key Collaborators
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Lionsgate
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Lai Sun Group
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Thinkwell Group
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Framestore
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Kraftwerk
The Twilight Saga: Bella's Journey
Trackless Dark Ride • Hengquin, China
Key Experiences
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A dark ride from the perspective of Bella Swan where guests overcome the Volturi in the ultimate fight for love.
Key Contributions
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Original storyline development and world expansion.
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Ensured adherence to brand guidelines.
Key Collaborators
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Lionsgate
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Lai Sun Group
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Thinkwell Group
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Framestore
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Kraftwerk
Additional Projects