CLIENT STUDY
During my tenure as the Director, Global Live & Location Based Entertainment at Lionsgate, I served as the Story & Talent Creative Lead as well as the Marketing & Communications Lead for any licensed executions of the blockbuster The Hunger Games franchise. I authored brand guidelines and helped to expand the world of Panem with writer Suzanne Collins and literary manager Jason Dravis. I worked with key film talent Elizabeth Banks, Stanley Tucci, and Mahershala Ali on set for original material, and also facilitated event appearances with Jennifer Lawrence, Josh Hutcherson, and makeup maven Ve Neill.
Motiongate Dubai
Theme Park Land • Dubai, UAE
Key Experiences
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Panem Aerial Tour - 4D Motion Simulator Attraction
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Capitol Bullet Train - Dual Launch Coaster
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Peeta's Bakery - Quick Service Food Kiosk
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Coal Miner's Clash - Atmosphere Show
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Effie & Peacekeepers - Walk-Around Character Program
Key Contributions
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Original storyline development and world expansion for both E-ticket attractions
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Creative development and on-site creative direction for Coal Miner's Clash atmosphere show
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Creative development and on-site creative direction for the Effie & Peacekeepers character program
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On-set creative direction for key talent including Elizabeth Banks, Stanley Tucci, and Mahershala Ali for new video content
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Served as the studio's production lead for the Grand Opening Ceremony
Key Collaborators
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Lionsgate
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Jason Davis & Suzanne Collins
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Falcon’s Creative Group
Lionsgate Entertainment World
Theme Park Land • Hengquin, China
Key Experiences
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Mockingjay Flight Rebel Escape - Motion Simulator
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Capitol Dining Room - Themed Restaurant
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Capital Confectionary - Themed Candy Store
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Capital Couture - Dress Up & Shopping Experience
Key Contributions
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Original storyline development and world expansion for the E-ticket attraction
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Creative development for the Dining, Retail, and Entertainment experiences
Key Collaborators
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Lionsgate
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Lai Sun Group
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Thinkwell Group
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Framestore
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Kraftwerk
The Hunger Games: The Exhibition
Traveling Exhibition • New York, San Francisco, Sydney, Louisville
Key Experiences
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20,000 square foot immersive showcase of costumes, props, photo ops, and interactives
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Audio Guide
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Official Souvenir Program
Key Contributions
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Prop and costume curation and copy editing for the exhibition
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Plus up creative development including AR and touch-screen interactives
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Prop sourcing and vendor-supervised recreations
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Audio Guide development
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Official Souvenir Program development
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Global Openings in New York, San Francisco, Sydney, and Louisville
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Charity event with Jennifer Lawrence and her Power of One Foundation
Key Collaborators
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Lionsgate
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Thinkwell Group
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Imagine Exhibitions
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Acoustiguide
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Beckon Books
Additional Projects