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CLIENT STUDY

As Senior Creative Director at Situation, I led the 360° integrated marketing campaign development and rollout for Aladdin’s 10th Anniversary on Broadway. 

 

I collaborated with the Disney team to bring “elevated nostalgia” to life, expanding the nugget of an idea from a social video into a robust, fully dimensional and experiential campaign. Anchored by a dazzling new broadcast spot (shot with a cinebot and FPV drones), the campaign also features 3 new Key Art looks, AR experiences, and a 14-foot rotating and smoking lamp atop the historic New Amsterdam Theatre marquee.

 

Together, we created an elegant celebration of a rare industry milestone through a dynamic refresh of a timeless brand.  

Broadcast TV Spot

Filmed with a cinebot and FPV drones.

Key Collaborators

  • Disney Theatrical Group

  • Situation 

  • Dirty Sugar

Key Art x 3

A suite of interchangeable looks. 

Key Collaborators

  • Disney Theatrical Group

  • Matthew Murphy

  • Situation

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Replica Lamp on Theatre Marquee

A new rotating, smoking icon adding magic to 42nd St. 

Key Collaborators

  • Disney Theatrical Group

  • Situation Group

  • Fine Art Imaging

  • Atomic Props

  • AMA Electric Signage

Read more: Broadway News

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AR Filters on Instagram

With the ability to scan any ALADDIN logo.

Key Collaborators

  • Disney Theatrical Group

  • Situation 

  • Design Determination

Front Facing Camera

Rear Facing Camera

Times Square Billboards

3 Strategic and Striking Placements

Key Collaborators

  • Disney Theatrical Group

  • Situation

Times Square Station Domination

A striking takeover of NYC's busiest subway station.

Key Collaborators

  • Disney Theatrical Group

  • Situation

  • Fine Art Imaging

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Cave of Wonders Photo Op

Bringing the world closer to guests.

Key Collaborators

  • Disney Theatrical Group

  • Situation 

  • Fine Art Imaging

Custom Playbill & Site Takeover

A striking and beautiful treatment of a Broadway staple.

Key Collaborators

  • Disney Theatrical Group

  • Situation

  • Playbill