I help brands become experiences through the power of story.

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For more than 15 years, I've led creative teams across Broadway, global attractions, live entertainment, and immersive experiences, bringing stories to life in ways audiences can see, feel, and participate in. Whether launching a Broadway show, extending a beloved franchise, or building a new experience from the ground up, I'm drawn to work that creates lasting emotional connections.

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As both a creative leader and business strategist, I believe the strongest ideas emerge when story, brand, and experience work together. I've built and led high-performing creative teams across agency and in-house environments, partnering with some of the world's most recognizable brands to develop award-winning campaigns, immersive experiences, and meaningful extensions of iconic intellectual property.

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My MBA from Cornell strengthened my foundation in strategy and innovation, and reinforced my belief that great creative leadership is rooted in curiosity, collaboration, and continuous learning. I'm always exploring new tools and approaches that help creative teams work more effectively, without losing sight of the human judgment, taste, and storytelling that make great ideas resonate.