Currently the Executive Creative Director of ARTHOUSE, TodayTix Group’s digital-first agency, where I lead performance-driven campaigns grounded in story, UX, data, and cultural relevance.

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With over 14 years of experience shaping high-performing creative teams and scaling global entertainment brands, I specialize in delivering award-winning campaigns and immersive storytelling across the entertainment landscape. My sweet spot is extending IP into bold new formats — from live shows and branded activations to digital ecosystems and consumer products.

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Equally adept at creative development and business strategy, I bring a holistic lens to every brief: protecting the integrity of the narrative, elevating brand standards, and crafting stories that resonate and endure.

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I’m currently finishing my MBA at Cornell, where I’m actively exploring AI applications and workflows that unlock new possibilities in creative development, production, and operational efficiency.